Agri Aware TV & Cinema Commercial

We were very excited to work with Traction to create a Cinema and TV commercial for Agri Aware.

Working with a voiceover provided by the legendary GAA commentator Mícheál Ó Muircheartaigh, we made a bold and modern piece which deliberately contrasts the old and new; the rural and urban aspects of Ireland.

Once we had filmed it we edited the video using a split-screen technique, and fine-tuned the colours in the grading process to get the most cinematic result.

We also did some special effects in the form of digital make-up and sky replacements.

We created a 30 second version which was broadcast on TV and in Cinemas, and a 60 second version for online use on the web and social media.

Please scroll down to view the 60 second version as well as the before/after grading video.

Client: Agri Aware
Client Producers: Deirdre O’Shea, Nora Peters
Agency: Traction
Producer: John Tobin
Production Company: Make Perceive
Director: Andrew Sherman
D.O.P.: Garreth Caulfield
Camera Assistant: Meagan Spellman
Voiceover: Mícheál Ó Muircheartaigh
Editing: Make Perceive
Original Music: Make Perceive
Audio Mix: Make Perceive
Actors: Jessica Doyle, René Freeney, Cormac Finan, Philip Dobson, Tiane Costa, Hugh Jennings
Stylist: Jessica Doyle
Make-up: René Freeney