Atomic commissioned us to work with them in creating this hyperlapse video for Audi Approved, showing how Audi technicians conduct 110 stringent checks on a pre-owned Audi for the Audi Approved programme.
Kudos to Atomic (as always) for creating a well thought out storyboard, and for having the bravery to try a new technique for this video.
Shooting this video was not done in a traditional manner – instead we used still cameras to capture thousands of individual still photographs, which when played in quick succession make a timelapse. We took things one step further by moving the camera over time on dolly tracks, which results in what is known as a hyperlapse.
Director: Andrew Sherman
Production Company: Make Perceive
Creative Director: Stephen Quinn
Art Director: Ross Giles
Account Manager: Angela Solkesz
3D animation: Make Perceive
Motion tracking: Make Perceive
Audio mix: Make Perceive