Bank of Ireland – Inclusion & Diversity
This was a very special project conceived by the creative folks at Atomic. We made a powerful video about the importance of diversity and equality, using a simple montage of different people speaking the same script.
We shot this video on location at the Bank of Ireland offices, using a coloured backdrop.
As often happens on these kinds of shoots, photography was happening simultaneously in another room with the talented Leo Byrne.
Once we had filmed the Bank of Ireland staff members with a section of wide, medium and close-up shots, we edited the footage over the next few days in order to meet a tight deadline. The final step in the process was the colours grading, in which we were able to tweak specific colours to the exact hue that we were looking for.
Client: Bank of Ireland
Production company: Make Perceive
Director: Andy Sherman
Creative Director: Stephen Quinn
Design Director: Stephen Kiernan
Art Director: Peter McNeive
Senior account manager: Orla Cruise
Account manager: Aisling O’Gara
Account manager: Greg Mutton
Cinematographer: Andrew Sherman
Assistant: Alex Navarro
Sound recording: Mick Cassidy
Voiceover recording: Raygun
Editing: Make Perceive
Motion Graphics: Make Perceive