#blackmark – Irish Sports Council
Our good friends at Atomic came up with the fantastically strong visual of black stains spreading, and it was a perfect fit for the Irish Sports Council’s anti doping campaign.
Andy filmed the very patient athletes with the team at Atomic – and plenty of black goo, mixed up by Ross from various sources including shampoo, treacle and flour. Just what gave that sticky, tar-like consistency we’ll never quite be sure.
Once the shooting was done we spent a lot of time editing to get the cut just perfect. The final challenge was creating the special effects for selected shots.
Client: Irish Sports Council
Director: Andrew Sherman
Production Company: Make Perceive
Agency Creative Director: Stephen Quinn
Atomic Sport Director: Patrick Murphy
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Cinematography: Andrew Sherman
Editing: Make Perceive
Grading: Make Perceive
Special effects: Make Perceive