British Heart Foundation – Legacies
The British Heart Foundation wanted to create awareness around legacies and how they can be of benefit, and what better way to do that than with an explainer video. Raw Productions in London got hold of us and asked if we were interested in pitching an idea – this seemed like the perfect opportunity to go the stop-motion route.
Lots and lots of paper, scissors, glue, late nights and thousands of individual photographs later, we arrived at the magic moment when, if you play still images fast enough in immediate succession, it gives the illusion of movement.
It was a long process and we’re grateful to Raw Productions and the British Heart Foundation for their patience and bravery to create something different. High five!
Client: British Heart Foundation
Agency: RAW Productions, UK
Agency Producer: Louisa Wells
Creative Director: Andrew Sherman
Design: Make Perceive
Stop motion: Make Perceive
Copywriter: Robert Maguire
Voiceover: Sally Bailey