MINI Halloween

MINI Halloween

What a great project this was – we worked with our friends at Chemistry to create a short film for MINI that was shown at a Drive-In cinema during Halloween.

Rob and Fabiano came up with a great visual direction, and we handled the animation and sound design.

The video was branded content, using the iconic MINI shape and visual elements to suggest the posters of some famous horror films. Can you guess the films before the titles appear?

And of course we got cosy and brought out the popcorn at the Drive-In for the promotion – it was a really fun evening and clever execution by MINI.

Agency: Chemistry
Copywriter: Robert Maguire
Art Director: Fabiano Dalmacio
Animation: Make Perceive
Audio Mix / sound design: Make Perceive